20 Best Famous Company Slogans & Taglines You Can Recall Table of Contents In the world of marketing and branding, ‘famous company slogans’ are often the lifeblood of successful brands. They are the catchy phrases that express a brand’s identity, setting it apart in the market and embedding it in the consumer’s mind. A powerful […]
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What Is Brand Personality? Your Best Character Relates Better Table of Contents What is Brand Personality? That’s a question any business owner, marketer, or entrepreneur should be asking themselves if they want their brand identity to be much more than just a logo or a tagline. A brand personality breathes life into that identity, giving
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What Is Market Competition? Your 2 Part How-To Rivalry Breakthrough Table of Contents If you know your audience, then what is market competition? It’s a question that then leads to deeper questions, Why should market competition matter to you as a business owner? And, How do you understand it enough to stand out in the
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How To Find Your Target Audience: Your Data’s Valuable Table of Contents Your journey of building a successful business begins with an audience. If you’re wanting to know how to find your target audience, you’ll need to accurately know who they are inside and out. Only then will your chances be HIGH at gaining potential leads and
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Simple Brand Kit Examples That Inspire Your Business Brand Table of Contents Brand kit examples serve as an inspirational resource for business owners that are looking to create a professionally cohesive and consistent brand. But what exactly is a brand kit? This term refers to a collection of essential design elements that make up your
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Gain An Excellent Brand Identity Package Worth Roaring About Table of Contents A Brand Identity Package is the cornerstone of your business’s public image. It serves as the visual representation of your brand’s story, values, and mission, instantly communicating to your audience who you are and what you stand for. In a marketplace that’s more
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Maximize Your Business With A New Brand Refresh Table of Contents Getting a brand refresh is not merely a trendy move for your business, it’s an essential branding strategy that moves your brand forward in a dynamic marketplace. As your business evolves, so do your audiences, offers, and the overall market you operate in. Because
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How To Write – Business Purpose Statement Speaking From Heart Table of Contents Business purpose aka. ‘brand purpose’ is often referred to as the ‘heart and soul’ of a business because it gives a brand a distinct and compelling reason to exist beyond just making a profit. Purpose-driven brands like Nike (see example at bottom),
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Transform Your Business With Your Unique Value Proposition Table of Contents Imagine discovering your unique value proposition (UVP), the elusive key to success that unlocks a treasure chest filled with all the ingredients you need to captivate your ideal clients, leaving them eager to work with you. In today’s hyper-competitive world, discovering and embracing your
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Top Of Mind Benefits Increase Brand Visibility And Trustworthiness Table of Contents In today’s competitive business landscape, increasing brand visibility is more crucial than ever. As consumers are continuously bombarded with a myriad of choices, ensuring that your brand stands out and resonates with your target audience can be the deciding factor in your company’s
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