Simple Brand Kit Examples That Inspire Your Business Brand

June 16, 2023
Nicole Andrew

Brand kit examples serve as an inspirational resource for business owners that are looking to create a professionally cohesive and consistent brand. But what exactly is a brand kit? This term refers to a collection of essential design elements that make up your business’s visual identity, including logos, color palettes, typography, and more.

Creating a brand kit might seem like a daunting task, especially for small businesses. That’s why we’ve compiled a comprehensive checklist to guide you through the process. For those seeking a more straightforward solution, we offer pre-made brand kits at 28Lions that include all standard, mandatory deliverables to establish a solid brand foundation.

However, you might wonder why secondary visuals and written content are not included in our pre-made brand kits. We’ll delve into this and share simple brand kit examples to inspire you as you embark on your brand formation journey. We’ll also discuss the costs of a pre-made brand kit and share some of the work we’ve done for our clients.

But why exactly do you need a brand kit? Understanding its value beyond the price tag is crucial, as it plays a significant role in driving brand recognition and consistency. Stick with us as we explore how you can utilize a brand kit effectively to boost your business’s visual appeal and overall brand strategy.

The world’s top brands have spent over $200 million on logo designs.

67% of small businesses pay up to $500 for a logo design, and 18% pay up to $1,000.

What is a brand kit?

A brand kit goes by various names—brand identity kit, brand guidelines, or a branding kit template.

The concept of a ‘brand kit’, popularized by Canva, entails a collection of visual elements that contribute to a unified and consistent visual brand identity. Canva provides several brand kit examples that allow you to customize the elements through their pre-made templates.

However, the usage of brand kits and the brand kit meaning extends beyond just Canva. Whether you are a small business or medium sized business, a brand kit can also be a downloadable brand style guide that includes an asset library. This is given to anyone planning to use the brand’s assets to ensure proper use.

However, the term ‘brand kit’ may refer to a set of pre-made, ready-to-use brand assets available for purchase. These can be personalized or assembled by the purchaser.

Regardless of its name or creation process, the purpose of a brand kit remains the same across all businesses—to foster a consistent visual brand identity.

What does a brand kit include?

It’s important to learn the parts that make up a brand kit as you review these brand kit examples. The contents of a brand kit are essentially determined by its creator, which could be us, you, or someone else. They decide what components will be most beneficial in establishing uniformity in your brand and promoting brand recognition through your marketing materials.

As certified brand developers, we give a full explanation of what we include in our pre-made branding kit checklist below and why we include them.

As you review brand kit examples and you are uncertain about what should be included, review our small business brand kit checklist below.

A brand kit typically includes:

Logo: This is the face of the brand. A branding kit usually contains different versions of the logo that can be used in various contexts, such as black and white versions, versions for dark and light backgrounds, horizontal and vertical versions, etc.

Color Palette: The color palette contains the primary and secondary colors associated with the brand. It often includes the specific RGB, HEX, or CMYK codes for these colors.

Typography: This refers to the fonts that the brand uses in its communications. A branding kit will specify the different fonts for headers, subheaders, and body text.

Imagery Style: This may include a collection of sample images that convey the brand’s aesthetic, as well as guidelines for selecting new images in the future.

Iconography, Graphics and/or Patterns: If the brand uses specific icons, graphics or patterns in its materials, these will be included in the branding kit.

Templates: If the brand uses social or printable media, templates might be included in the branding kit.

Brand Guidelines: This document explains how to use all the elements in the branding kit. It covers everything from where and how the logo can be used to the tone of voice to be used in written communication.

Small business brand kit checklist

If you purchase a pre-made brand kit after browsing some brand kit examples, be sure it includes what is listed in the package. The logo, color palette, fonts, and brand style guide are primary and standard parts of a brand kit. If you come across any pre-made or semi-custom brand kit checklists that include secondary visuals and written content, be sure that they clearly explain the process for developing those brand elements in the kit.

28Lions Standard / Mandatory Deliverables for a pre-made brand kit

Logo

Primary Logo
Alternate Logo
Submark Logo
JPGs and PNGs
All Black Logos, All White Logos, Full Color Logos, and if needed, Grayscale Logos
Vector Files (SVG, AI, or EPS)

[Logo Section] Brand Style Guide

Clear space & padding with directions
Directions of do’s and don’ts for logo usage
Where to access logos (link or ZIP file)

Color Palette

Primary color palette
Secondary color palette
Tertiary color palette (if applicable)
Hex codes, RGB, CMYK, and sometimes Pantone Codes for each

[Color Palette Section] Brand Style Guide

Hex, RGB, CMYK, and Pantone Codes listed
How the colors can interact with each other (do’s and don’ts)

Typography Fonts

Primary Font
Secondary Font(s)
Any assigned Accent Font

[Typography Fonts Section] Brand Style Guide

How and where to use those typefaces
Where to access the fonts (link or ZIP file)

Supporting Social Icons

Facebook, Twitter, LinkedIn, and Instagram

Other brand kits (pre-made or made available for download) include secondary visuals like custom icons, patterns, and graphics as well as written content such as brand voice and tone, language, and taglines.

Why are the secondary visuals and written content not included in our pre-made brand kits?

If you purchase a pre-made or semi-custom brand kit from a branding agency that includes the secondary visuals and written content, make sure that the deliverables match up with your brand’s development strategy.

Some brand kit checklists online will show these elements included. Although these two sections are commonly included with full strategy brand development, we do not include these elements in our pre-made brand kits.

Here’s why.

Our pre-made brand kits are mainly for small businesses that just want a professional and affordable brand identity without the full brand development strategy.

Our brand development package called the ‘brand foundation’ package covers the entire strategic process of forming a brand. We start the process with your purpose, vision, mission, and values. Then we research your audience and competitors, to then form your brand voice, messaging, and more. Basically, we work the entire parts of the branding process with you all the way through to the tagline, hooks, and brand identity, which is typically at the end of the process.

Although our brand development package is custom-tailored to forming your business’s brand, our pre-made brand kits are strategically designed to give you a jump-start on forming your brand with a cost-affordable budget.

Pre-made or semi-custom brand kits that include the secondary visual elements and written content should be backed-up with data, research, and strategic decision-making with you. Carefully consider what’s included in a pre-made or semi-custom kit before purchasing and make sure to ask questions if any parts are unclear.

Simple brand kit examples to inspire you in forming your brand

Our pre-made brand kits include all the standard primary elements listed above with a brand style guide.

With over 20 years of experience, our approach in a pre-made brand kit is strategic and creatively executed to bring variety—a non cookie-cutter look and feel to set you and your brand apart from looking the same.

When browsing these pre-made brand kit examples below, our purchasing process includes receiving an email with a questionnaire for you to fill out. After we receive your questionnaire answers, you’ll receive the deliverables we mentioned above within 7 business days.

As you research brand kit examples, ask these questions:

Is the logo readable when shrunk down?
(If applicable) Are the scripted fonts easy to read?
Does the brand kit look the same as competitors in my market?

Our brand kit examples have a professional and fun ‘celebrity’ theme, meant to show you how your brand can creatively stand out, have a look-and-feel that is different, and provide you the confidence you need to market your brand right away.

Here are some of our pre-made brand kits:

Marilyn Monrow

Get ready for a brand kit that attracts attention! This brand kit offers the ‘luxe’ look that can turn heads. It’s feminine, classy, and chic with a bit of vintage design.

Adam Leveen

Be bold, confident, and ready to rev-up your audience with this pre-made kit in our brand kit examples. It’s masculine, daringly confident, and professional to provide your business with a modern bold look.

Amy Poller

This pre-made kit in our brand kit examples is meant for creativity. If your business needs a bit of visual interest and fun, this is a kit for you.

Margot Robby

Want a brand that spices up audience interest? This kit in our brand kit examples shakes up some attention by adding in colorful flavor and attractive type style.

Ryan Renalds

This kit comes at you with professionalism, confidence, and a smart-luxe appearance that commands attention.

Bradley Couper

This soft, refined, professional pre-made brand kit gives a business a look of established presence.

Emma Whatson

If it’s sophistication and class you are seeking for in your business, look no further than this pre-made brand kit. This chic brand identity raises attention with its professionalism and class.

Hugh Jakman

Want a rugged, more masculine and earthy look for your growing business? This brand kit in our brand kit examples makes even a wolverine want to stand out and show off.

Brittney Speers

Ooo baby, this brand kit has a popping look and feel that can shake up the market with fun, passion, and a bit of sass.

Displayed as ‘brand boards’, these kits give an overview of the elements as they come together.

How much does a pre-made brand kit cost?

Our pre-made brand kits are sold separately at $497.

All of our pre-made brand kit examples are to inspire what’s possible in needing a brand identity right away and at an affordable price. We do not create custom logo designs in these pre-made brand kits since those packages have a different process and price point. If you would like more information on our custom logo designs and brand identity package, you can learn more about it here.

Brand Kits We’ve Done For Clients

Here are a 3 pre-made branding kits we have done for clients.

Why do you need a brand kit? What’s the value beyond the price, and how can you use it?

A pre-made brand kit plays a strategic role in various ways when it comes to establishing and maintaining a business’s brand identity. Here’s why and how our pre-made brand kits are valuable:

Ensures Consistency By Maintaining Control

Consistency is key to building a strong brand. A brand kit provides guidelines that ensure every piece of content or collateral you create or your team (e.g., designers, contractors, partners) aligns with your brand. This uniformity helps you maintain control over how your brand is presented while at the same time it helps customers instantly recognize your business and increases your brand’s recall value.

Simplicity & Efficiency

A brand kit is your brand’s handbook, making decision-making swift and efficient. Having all of your brand assets pre-loaded into your various applications like Canva or Adobe means that you don’t need to spend time searching for the right logo or color code every time you want to create a new design. This speeds up the design process and makes it easier to create new content.

Enhances Professionalism

A well-structured brand kit makes your business appear more professional and trustworthy. When you use the same fonts, colors, and logos consistently, it demonstrates attention to detail and commitment to consistency.

Boosts Recognition & Increases Purchasing Decisions

Brand recognition significantly influences purchasing decisions by fostering trust and reducing perceived risk. When consumers are familiar with a brand and associate it with positive experiences, they put their trust in the brand’s products or services increases. This familiarity is comforting and it significantly contributes to the choice of purchasing from a known brand versus an unknown one. Consumers feel safer and more confident purchasing from a brand they know and trust, because they expect consistency.

Ease of Use

Canva’s Brand Hub and Adobe Express with Asset Library make it easy to apply your brand elements to any design, through their easy-to-use online design applications. Most elements are just drag and drop. Your brand kit should include all your color numbers and fonts to import (if they are not already in the applications.)

Cost-Affordability & High Quality

While there’s an upfront cost, a high quality pre-made brand kit saves you money in the long run by shortening the full brand development process, reducing custom design consultations, and revisions. Our pre-made brand kits are high quality and strategically designed to delight our clients’ audiences, make your brand stand out, and not look cookie cutter, generically ‘on trend’ like the competition, or mediocre.

Aids Communication & Positions Your Brand

A brand kit helps communicate your brand’s identity, mission, and values to both your internal team and your external audience. It ensures everyone is on the same page and helps convey your brand’s story more effectively. A brand kit reinforces your brand message and positioning, enhancing your brand identity.

The Takeaway

Reflecting on our brand kit examples, it becomes clear why these pre-make kits of brand elements are an excellent solution for small businesses. A brand kit offers an affordable yet effective alternative for those unable to invest in custom logo designs. These kits not only provide consistency and professionalism, but they also play a vital role in jump-starting your brand identity.

A well-structured brand kit serves as a foundation, helping businesses communicate their values and personality effectively. It enables businesses to have structure creating visually appealing marketing materials, leading to increased brand recognition and customer loyalty.

Remember, your brand is your business’s first impression. If you’re looking to make that impression consistent, memorable, and engaging without the high costs of custom designs, a brand kit might just be the solution you need.

If you want to learn more about how our brand kits can help your business or if you need assistance in choosing the best fit for your brand, we invite you to schedule a call with us. Our team is eager to help you develop a strong, consistent, and appealing brand identity.

Nicole Andrew is a 20 year brand designer, Level-C certified brand strategist, educator, and co-owner of 28Lions, a branding & marketing agency that helps service-based entrepreneurs turn their expertise into powerful brands.