Brand Strategy & Identity
Brand Strategy & Identity
We impact your customers, so your business increases.
28Lions is a strategic branding agency that functions from a different perspective.
We know that your brand’s unique and it’s our goal to uncover the DNA within you so you can influence the world and community around you.
Ultimately, we help manifest your dream business & life.
We come together as a tribe to brand big ideas forward; to capture and rally consumers to the brand they love. (This means yours, of course!)
Lionize Your Brand
Our Process:
Discovery Call
Strategy & Brand Design
We research, develop messaging, positioning, and create visual identity to provide a cohesive brand.
Design & Grow
Our Method
Partner with us to implement our full process. Remember that we “hand-hold” you through this process. It’s these methods that will bring indecisiveness into bold action.
Sharpen The Vision
An agile process that creates order from the chaos—efficiently and effectively.
Through our brand strategy workshops, our team surfaces the different perspectives and swirling thoughts to solidify unity and cohesiveness. The overall goal will be creating order from the feeling of chaos.
We’ll identify your unique DNA, purpose, voice, differentiators, positioning, and identity pulling them all into alignment.
You will be amazed at how we clear the fog from confusion to a place of certainty, bringing clarity and confidence.
• Unite your leadership team
• Align your brand
• Identify your ideal client
• Outline your brand story
• Define the gap in industry
• Brand consumer insight
Build The Framework
A brand strategy developed from the inside-out to bring out the essence first.
28Lions’ strategic approach starts with building a brand framework around that unity and cohesiveness we identified in your workshops. Your business vision and goals will form on this foundation with the brand strategies we bring out.
The goal to this process is to express your culture, define the messaging, voice, and verbalize the brand in an easy manner.
• Purpose & vision clarification
• Frame core values
• Define the who, what, and how
• Claim brand positioning
• Define archetype and client persona
• Brand attributes
Find The Brand Voice
A verbal identity that distinguishes you from the crowd.
28Lions will develop what your brand’s voice will sound like when it speaks. It’s more than mere words here. It’s a guide that changes the language each and every time you and your team speaks.
The goal is to reflect that language through the expression of the words. Funny or serious? Reserved or out-going?
We establish guidelines so the path is clear on your voice.
• Define tone of voice
• Deliver your brand persona
• Completed brand story
• Message key copy themes
• Deliver the voice guideline
Design The Visual Identity
A toolkit that visually guides your total brand experience.
We’ll create a manual that guides you, your team, and others in how to visually maintain your brand’s identity, keeping it cohesive across various marketing materials and platforms. This guide roars life and energy into your brand displaying that unique DNA we surfaced in the workshops.
The goal is to reflect the brand’s strategic objectives, how it differentiates itself from others and surprises and delights its niche’d audience.
• Draft creative brief
• Develop style boards
• Define art direction
• Design brand identity
• Create graphic elements
• Develop brand guide
Create The Big Idea Blueprint
A blueprint of ideas where the message and design takes traction and thrives.
Although we are not an ad or digital marketing agency, we embrace big, creative ideas. We will provide a blueprint of them to simplify the message, showing you what’s possible visually, making it all easily understood and remembered for when the time comes to pursue on-going marketing efforts.
The goal is to make the niche’d audience get surprised and delighted when engaging with your brand.
• Create the blueprint
• Pitch deck of ideas
Launch & Rollout
See from beginning to end the overall brand launch.
We work together with you to implement and coordinate all parts of the project. This allows us for the rollout and launch to stay true to its identity. We often stay with you to bring out and unravel the brand
effectively.
• Rollout Plan
• Drive launch internal efforts
• Lead internal and external teams
• Deliver on-going assets
Why are we different?
We coach and educate others to bring out treasure hidden deep in identity.
We lead creatively and drive brands forward with creative strategy.
We make it our highest priority to grow, learn, evolve continuously.
We value partnership and run alongside you through every part of the project.
We continually speak in truth, honor, and excellence.
We pursue excellence where quality and integrity comes first.
We work with ingenuity, fierceness, and innovation on every project.
We nurture relationships to thrive through a culture of trust.
We’re Global!
Who is it that we work with?
Small Business Brands
• Start-ups
• Entrepreneurs & Solopreneurs
• Freelancers
• First Million Founders
• Part-Time Businesses & Side Hustles
Multi-Million Dollar Brands
• National Brands
• Global Brands
• International Companies
• B2B Companies
• B2C Companies
Our Latest Work
• Branding
• Pitch Deck Design
• Content Strategy
• Custom Website
• Collateral Design
• Branding
• Content Strategy
• Creative Messaging
• Custom Website
• Email Template Design
• Event Marketing
• eCourse Product Imaging
• Creative Ideation (Big Idea)
• Website Imaging
• T-shirt Design
Kind words from clients
They over-delivered at every step providing us with amazing return on investment!
They simply walk you through the process
One of the best business decisions we have made
Our business website was in need of an overhaul, and so we began researching companies to work with. We opened our business in Jan 2021, and the first website we had was not serving our needs. There were sales pages that we couldn’t get rid of due to the hosting site we were set up on, and we did not at all want online sales. Due to this we had a local company “recreate” our website… as we began using it we quickly found there were a lot of problems in the backend of this website. The second company we used had no idea what they were doing or how to fix the issues let alone the visual ascetics were SO bad.
We received a recommendation to 28Lions, and let me tell you, deciding to move forward with them is one of the best business decisions we have made. We knew our budget-built website lacked a lot and we really wanted to find a company we could grow a relationship with. After all, this would be the third website we would have had made in only 14 months of being in business!
She was able to elegantly explain all of the technical jargon in a simple to understand way and went over what would be expected from us and what we should expect from 28Lions. The price proposal alone had such clear detail, it left nothing to the imagination as to what the process would look like.
Zachy kept us so well informed where each step was at during the prototype process. Nicole was a doll and quickly made any requested revisions to our prototype website with a smile on her face. Her graphic design skills are so amazing, down to the tiniest details. Nothing was overlooked, and I mean nothing. Her creativity shined so bright, and really is the strong basis for creating the website.
One of the best business decisions we have made
Our business website was in need of an overhaul, and so we began researching companies to work with. We opened our business in Jan 2021, and the first website we had was not serving our needs. There were sales pages that we couldn’t get rid of due to the hosting site we were set up on, and we did not at all want online sales. Due to this we had a local company “recreate” our website… as we began using it we quickly found there were a lot of problems in the backend of this website. The second company we used had no idea what they were doing or how to fix the issues let alone the visual ascetics were SO bad.
We received a recommendation to 28Lions, and let me tell you, deciding to move forward with them is one of the best business decisions we have made. We knew our budget-built website lacked a lot and we really wanted to find a company we could grow a relationship with. After all, this would be the third website we would have had made in only 14 months of being in business!
She was able to elegantly explain all of the technical jargon in a simple to understand way and went over what would be expected from us and what we should expect from 28Lions. The price proposal alone had such clear detail, it left nothing to the imagination as to what the process would look like.
Zachy kept us so well informed where each step was at during the prototype process. Nicole was a doll and quickly made any requested revisions to our prototype website with a smile on her face. Her graphic design skills are so amazing, down to the tiniest details. Nothing was overlooked, and I mean nothing. Her creativity shined so bright, and really is the strong basis for creating the website.
They worked with us to discover the language to communicate who we are.
