Brand Strategy & Identity

We impact your customers, so your business increases.

Brand Strategy & Identity

We impact your customers, so your business increases.

28Lions is a strategic branding agency that functions from a different perspective.

We know that your brand’s unique and it’s our goal to uncover the DNA within you so you can influence the world and community around you.

Ultimately, we help manifest your dream business & life.

We come together as a tribe to brand big ideas forward; to capture and rally consumers to the brand they love. (This means yours, of course!)

Lionize Your Brand

Our Process:

1

Discovery Call

We get to know you then we define, plan, and create goals to a roadmap to success.
2

Strategy & Brand Design

We research, develop messaging, positioning, and create visual identity to provide a cohesive brand.

3

Design & Grow

Launch, rollout, and we get to watch your brand be recognized and trusted.

Our Method

Partner with us to implement our full process. Remember that we “hand-hold” you through this process. It’s these methods that will bring indecisiveness into bold action.

Sharpen The Vision

An agile process that creates order from the chaos—efficiently and effectively.

Through our brand strategy workshops, our team surfaces the different perspectives and swirling thoughts to solidify unity and cohesiveness. The overall goal will be creating order from the feeling of chaos.

We’ll identify your unique DNA, purpose, voice, differentiators, positioning, and identity pulling them all into alignment.

You will be amazed at how we clear the fog from confusion to a place of certainty, bringing clarity and confidence.

• Unite your leadership team
• Align your brand
• Identify your ideal client
• Outline your brand story
• Define the gap in industry
• Brand consumer insight

Method Sharpen
Method Framework

Build The Framework

A brand strategy developed from the inside-out to bring out the essence first.

28Lions’ strategic approach starts with building a brand framework around that unity and cohesiveness we identified in your workshops. Your business vision and goals will form on this foundation with the brand strategies we bring out.

The goal to this process is to express your culture, define the messaging, voice, and verbalize the brand in an easy manner.

• Purpose & vision clarification
• Frame core values
• Define the who, what, and how
• Claim brand positioning
• Define archetype and client persona
• Brand attributes

Find The Brand Voice

A verbal identity that distinguishes you from the crowd.

28Lions will develop what your brand’s voice will sound like when it speaks. It’s more than mere words here. It’s a guide that changes the language each and every time you and your team speaks.

The goal is to reflect that language through the expression of the words. Funny or serious? Reserved or out-going?

We establish guidelines so the path is clear on your voice.

• Define tone of voice
• Deliver your brand persona
• Completed brand story
• Message key copy themes
• Deliver the voice guideline

Method Voice
Method Identity

Design The Visual Identity

A toolkit that visually guides your total brand experience.

We’ll create a manual that guides you, your team, and others in how to visually maintain your brand’s identity, keeping it cohesive across various marketing materials and platforms. This guide roars life and energy into your brand displaying that unique DNA we surfaced in the workshops.

The goal is to reflect the brand’s strategic objectives, how it differentiates itself from others and surprises and delights its niche’d audience.

• Draft creative brief
• Develop style boards
• Define art direction
• Design brand identity
• Create graphic elements
• Develop brand guide

Create The Big Idea Blueprint

A blueprint of ideas where the message and design takes traction and thrives.

Although we are not an ad or digital marketing agency, we embrace big, creative ideas. We will provide a blueprint of them to simplify the message, showing you what’s possible visually, making it all easily understood and remembered for when the time comes to pursue on-going marketing efforts.

The goal is to make the niche’d audience get surprised and delighted when engaging with your brand.

• Create the blueprint
• Pitch deck of ideas

Method Idea
Method Launch

Launch & Rollout

See from beginning to end the overall brand launch.

We work together with you to implement and coordinate all parts of the project. This allows us for the rollout and launch to stay true to its identity. We often stay with you to bring out and unravel the brand
effectively.

• Rollout Plan
• Drive launch internal efforts
• Lead internal and external teams
• Deliver on-going assets

Why are we different?

We coach and educate others to bring out treasure hidden deep in identity.

We lead creatively and drive brands forward with creative strategy.

We make it our highest priority to grow, learn, evolve continuously.

We value partnership and run alongside you through every part of the project.

We continually speak in truth, honor, and excellence.

We pursue excellence where quality and integrity comes first.

We work with ingenuity, fierceness, and innovation on every project.

We nurture relationships to thrive through a culture of trust.

We’re Global!

Who is it that we work with?

Small Business Brands

• Start-ups
• Entrepreneurs & Solopreneurs
• Freelancers
• First Million Founders
• Part-Time Businesses & Side Hustles

Multi-Million Dollar Brands

• National Brands
• Global Brands
• International Companies
• B2B Companies
• B2C Companies

Our Latest Work

• Branding
• Pitch Deck Design
• Content Strategy
• Custom Website
• Collateral Design

• Branding
• Content Strategy
• Creative Messaging
• Custom Website
• Email Template Design

• Event Marketing
• eCourse Product Imaging
• Creative Ideation (Big Idea)
• Website Imaging
• T-shirt Design

Kind words from clients

They over-delivered at every step providing us with amazing return on investment!

Our experience with 28Lions exceeded our wildest expectations! I came to them with nothing but ideas and a hideous lime-green slideshow, and they were able to capture the essence of my brand, guide me in best marketing practice, and create a stunning online presence. Their work speaks for itself (check us out at abundance.build). The first thing that struck me about working with 28Lions was their experience and professionalism; investing in marketing for your company is a big decision, and with them I knew I was putting my ‘baby’ in good hands. They over-delivered at every step providing us with amazing return on investment! The team is super responsive, creative, and fun to work with. You can tell they love marketing because they are always up to date on the latest trends and know how to capitalize on them. Our company immediately soared to the level that I dreamed it could, and that would not have been even remotely possible without 28Lions direction! I highly recommend 28Lions!

They simply walk you through the process

At Oaks Rising we absolutely L❤️VE and highly recommend 28Lions. They helped redesign our website graphics and to simplify the user process at www.OaksRising.com. The strategic process used to support what we wanted was incredible. So much support with the best attitude always. It is truly our pleasure to encourage you to reach out to the 28Lions team to massively upgrade your branding presence. And, be sure to check out the 28lions.com site to witness for yourself the beautiful work they do. I love how I feel visiting their website and how simply they walk you through the process of how to work with them. Do yourself a favor and say YES PLEASE to their services ⭐!!!

One of the best business decisions we have made

Our business website was in need of an overhaul, and so we began researching companies to work with. We opened our business in Jan 2021, and the first website we had was not serving our needs. There were sales pages that we couldn’t get rid of due to the hosting site we were set up on, and we did not at all want online sales. Due to this we had a local company “recreate” our website… as we began using it we quickly found there were a lot of problems in the backend of this website. The second company we used had no idea what they were doing or how to fix the issues let alone the visual ascetics were SO bad. 

We received a recommendation to 28Lions, and let me tell you, deciding to move forward with them is one of the best business decisions we have made. We knew our budget-built website lacked a lot and we really wanted to find a company we could grow a relationship with. After all, this would be the third website we would have had made in only 14 months of being in business!

Zachy and Nicole are an amazing power team, I have never had an experience with a website company like theirs, and that is exactly what sets them apart from “all the rest”. You can tell that their entire purpose for starting this business is their drive to help others. They have a fire in their soul to be the best, which hands down I believe they are.
 
Zachy was very responsive to our inquiry and quickly met with us on a Zoom call. I was anxious since this would be our third website, and I was beginning to feel like I couldn’t trust another company.
 
They say “the third time’s a charm” and there could not be a truer saying for our situation.
 
Zachy spent time with us to help us determine exactly what we wanted so that she could provide an accurate quote, and she did not push services that we were not interested in.

She was able to elegantly explain all of the technical jargon in a simple to understand way and went over what would be expected from us and what we should expect from 28Lions. The price proposal alone had such clear detail, it left nothing to the imagination as to what the process would look like.

Zachy kept us so well informed where each step was at during the prototype process. Nicole was a doll and quickly made any requested revisions to our prototype website with a smile on her face. Her graphic design skills are so amazing, down to the tiniest details. Nothing was overlooked, and I mean nothing. Her creativity shined so bright, and really is the strong basis for creating the website.

We opted to add in an additional service of having our website copy revised and rewritten. When we launched our business, we had little idea about what we should include on the website. Levi did an amazing job helping us to speak directly to our ideal clients with a little rebranding and copy. His fun copy paired so well with our company voice and the design that Nicole made.
 
There was not one step missed in this process, and every tiny little detail was worked.
 
If you have a need for website work or branding, you will not be disappointed with the royal treatment you will get from the 28Lions team. Zachy, Nicole, and Levi work so seamlessly together, they really have created a company like none other.
Full Logo

One of the best business decisions we have made

Our business website was in need of an overhaul, and so we began researching companies to work with. We opened our business in Jan 2021, and the first website we had was not serving our needs. There were sales pages that we couldn’t get rid of due to the hosting site we were set up on, and we did not at all want online sales. Due to this we had a local company “recreate” our website… as we began using it we quickly found there were a lot of problems in the backend of this website. The second company we used had no idea what they were doing or how to fix the issues let alone the visual ascetics were SO bad. 

We received a recommendation to 28Lions, and let me tell you, deciding to move forward with them is one of the best business decisions we have made. We knew our budget-built website lacked a lot and we really wanted to find a company we could grow a relationship with. After all, this would be the third website we would have had made in only 14 months of being in business!

Zachy and Nicole are an amazing power team, I have never had an experience with a website company like theirs, and that is exactly what sets them apart from “all the rest”. You can tell that their entire purpose for starting this business is their drive to help others. They have a fire in their soul to be the best, which hands down I believe they are.
 
Zachy was very responsive to our inquiry and quickly met with us on a Zoom call. I was anxious since this would be our third website, and I was beginning to feel like I couldn’t trust another company.
 
They say “the third time’s a charm” and there could not be a truer saying for our situation.
 
Zachy spent time with us to help us determine exactly what we wanted so that she could provide an accurate quote, and she did not push services that we were not interested in.

She was able to elegantly explain all of the technical jargon in a simple to understand way and went over what would be expected from us and what we should expect from 28Lions. The price proposal alone had such clear detail, it left nothing to the imagination as to what the process would look like.

Zachy kept us so well informed where each step was at during the prototype process. Nicole was a doll and quickly made any requested revisions to our prototype website with a smile on her face. Her graphic design skills are so amazing, down to the tiniest details. Nothing was overlooked, and I mean nothing. Her creativity shined so bright, and really is the strong basis for creating the website.

We opted to add in an additional service of having our website copy revised and rewritten. When we launched our business, we had little idea about what we should include on the website. Levi did an amazing job helping us to speak directly to our ideal clients with a little rebranding and copy. His fun copy paired so well with our company voice and the design that Nicole made.
 
There was not one step missed in this process, and every tiny little detail was worked.
 
If you have a need for website work or branding, you will not be disappointed with the royal treatment you will get from the 28Lions team. Zachy, Nicole, and Levi work so seamlessly together, they really have created a company like none other.

They worked with us to discover the language to communicate who we are.

You know that really short list of really, really good people? Well 28Lions is on it. They’re legit and genuine, and they really want you to look you’re best when you hit that home run! 💥

When we came to 28Lions, Above The Sun was still a big question mark to most people, and even to ourselves. We had ideas and concepts, but no good way to communicate them. Our marketing language really suck! 😆

Working with 28Lions was really a great experience! They didn’t just create an awesome website and inspired branding for Above The Sun! They worked with us to discover the language to communicate who we are. That alone was worth every dollar!

Our website is “done”, sure, but working with 28Lions isn’t! We’ve made a connection with an excellent company and extraordinary people that’s worth keeping, and we aren’t going to let that go!

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