Understanding the key differences between a wordmark vs logomark is vital for when making the right choice for your brand. Both are prominent types in the branding process, and each holds strategic consideration in forming your business’s identity, especially when identifying your business from another in the market.
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Brand identity elements are often misunderstood as being solely about a stylish logo or what’s inside a brand kit. The truth is that brand identity elements are MORE than the visuals. Delving deeper into the realm of branding means you’d see that the logo is just the tip of the gigantic iceberg.
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A custom logo for business is crucial in seeking a distinct and memorable brand identity in an increasingly crowded marketplace. Unlike generic or template-based logos, which might be used by multiple entities and thus risk diluting a brand’s distinctiveness, a custom logo should stand out because it’s uniquely yours.
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Delving into the realm of logo psychology reveals the subtle, yet powerful ways in which your logo can sway perceptions and choices with your audience.
Logo psychology shows how reasoning is shaped when people buy your offers and services. You see, a logo isn’t just a visual mark; it’s a powerful communication tool that, when designed effectively, can influence the way consumers perceive and interact with your brand within SECONDS of seeing it.
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If you’ve ever thought, “How do we make our offers and services stand out in this crowded market we’re in?” Your answer starts by asking, ‘What is market positioning?’
Positioning helps you not only look attractive, but it influences the way your target audience sees you ‘radically different’ in your market.
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How To Make Your Brand Words Powerful Table of Contents Brand words are more than just a collection of keywords or catchphrases; they are the essence of your brand’s personality, values, and voice. If you’ve felt stuck at how to bring about your brand words to life, you should look at them from a different
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Make Your Brand Marketing Strategy Successful With Brand Strategy Table of Contents In today’s consumer-led economy, brand marketing strategies are what business owners MUST HAVE to be reaching and engaging their target audience. But what fuels these strategies and ensures that they resonate with the right people at the right time? The answer… a well-defined
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What Is Market Competition? Your 2 Part How-To Rivalry Breakthrough Table of Contents If you know your audience, then what is market competition? It’s a question that then leads to deeper questions, Why should market competition matter to you as a business owner? And, How do you understand it enough to stand out in the
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How To Find Your Target Audience: Your Data’s Valuable Table of Contents Your journey of building a successful business begins with an audience. If you’re wanting to know how to find your target audience, you’ll need to accurately know who they are inside and out. Only then will your chances be HIGH at gaining potential leads and
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Simple Brand Kit Examples That Inspire Your Business Brand Table of Contents Brand kit examples serve as an inspirational resource for business owners that are looking to create a professionally cohesive and consistent brand. But what exactly is a brand kit? This term refers to a collection of essential design elements that make up your
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