A writing system that works so you can do what you do best—sell and make money.

We’ve created a writing system that will simply and effectively help you GROW your audience so you can SELL to them every single day—with ease.

You’ve been needing help. This is about you now being ready for it.

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Introducing the Grow+Magnetize Writing System

This is a live 5-week group teaching/coaching program created to help you with ways to shorten the time how you effectively connect to your audience, create higher quality, and shorten the time to create your content.

I started this business in 2020 because I didn’t know how to communicate to my audience and I didn’t know how to create content in a way that would connect with them. We’ve gone from not being able to create content to using templates that allowed me to grow and show up consistently.

But then Levi started talking about a framework that would help me understand and move away from templates and connect in a way that was meaningful to my audience.

I was skeptical at first, but the more I learned about his framework, the more I realized that it was the exact tool that I needed to grow my business. We are helping you with the exact method that has helped me create greater quality content that connects.

This is a live 5-week group teaching/coaching program created to help you with ways to shorten the time how you effectively connect to your audience, create higher quality, and shorten the time to create your content.

I started this business in 2020 because I didn’t know how to communicate to my audience and I didn’t know how to create content in a way that would connect with them.

But then Levi started talking about a framework that would help me understand and move away from templates and connect in a way that was meaningful to my audience.

I was skeptical at first, but the more I learned about his framework, the more I realized that it was the exact tool that I needed to grow my business. We are helping you with the exact method that has helped me create greater quality content that connects.

OUR PROMISE

Grow + Magnetize Writing System will help you create a framework that you can use again and again to create content that connects with your audience and get higher quality without ever feeling salesy, pushy, or inauthentic. This is our promise to you!

You might have heard some of these things!

Zachy and Levi

Hi, I'm Zachy!

And I am writing content every single day that feels aligned, authentic, and true to who I am, but this wasn’t always the case.

I started content writing 2 years ago and I HATED every minute of it. I was so tired of trying to write. I would get on the computer and just stare at the blank page in Google. I would find other things to keep me occupied while I waited for my brain to settle so I could write.

It was a constant struggle. But I had to do it, I needed to grow the business while Nicole produced the graphics and designs for our clients and us. I would sometimes take 2 hours to write ONE post!

BUT, in 2021 Levi (my husband) came into my life and started sharing how he would structure his writing. You see Levi actually studied Film and even did some directing and producing. He knew how to structure his writing because he had taken classes on storytelling, selling, and what would connect the public through stories.

I had an epiphany when I started using Levi’s framework, I realized that I had part of the secret. You see, branding uses foundational storytelling and other aspects that some experts skim over.

I realized that to be the best you have to know the person you are talking to, the words and phrases for the audience, and what is important to them to catch their attention. It has truly worked for me because I decided that I wanted to succeed in making content creation easier for myself and really now to teach you.

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I’ve got some good news, your life is about to get a whole lot easier!

I’m going to show you exactly how to create powerful content that feels engaging to your audience. Show up for people the way you love to show up in the comments when your friend is posting a new life event!

Well, this is YOUR event!

The biggest reason you should take away right now is that the difference between content that looks like a data dump and a post that makes all your screaming fans go nuts in your comments is called—story.

Story creates fandom, and if you’re not telling a good story, no one stays till the end to see what happens.

What we are covering over the 5 weeks.

Week 1: Branding & Audience Building creates Revenue

Week1

• Learn how to create connections and a community of fans that love your content. – This can only mean higher engagement and higher sales!

• Learn through our easy-to-use branding exercises that will help you magnetize people to your brand. The benefit of knowing what your audience values are what helps you understand your offers.

• How to build an audience using keywords that reveal their desires, so you can speak into those wants more directly. This will help your audience see themselves in your content, making them feel like you really know them.

• Learn how to bring urgency into your offers, helping your audience overcome their own objections to wait or be undecided before they begin to have them. We will teach you how to overcome objections before they start.

• Map out content that converts and draws in people that want to connect to your written content and engage with your brand, so your selling process is both easier and with a higher conversion rate.

Week 2: Personality Wins every Time!

• Human beings have their own personalities and so do BRANDS. The best way to invite people to connect with you is to be creating positive content that is relatable to them, which humanizes the experience. 

• You will begin to see which pain points, what dreams and desires they have, and what promises to make them.

• Learn how to attract specific people into your audience, by using language and strategies that we give you. This allows you to FULLY take advantage of what makes a powerful brand and how audiences connect to them.

• You will know how to choose a personality type to pick, in order to attract your desired audience. In the end, you will fully understand the importance of humanizing your content to create connections and customers.

Week2

Week 3: Words & Phrases to the Heart

Week3

• We will show you how to come into a mutual agreement on the issues, on the solutions, and on the costs of obtaining their dreams.

• Know how to choose language that draws on the hearts of your audience, because you will be offering them something that they truly will care about.

• See how we have created a system for you to quickly find the words that appeal to the desires of your audience. This creates easy thinking about how you are going to say something.

• How to create a system that allows you to stay consistent and active on your platforms to bring in new customers and grow your business organically. This removes the guessing game on how to attract new eyes to your new magnetic content.

• You will learn to have a certain voice when speaking to your audience that causes them to know that it’s you and not this corporate message that doesn’t connect with anyone.

Week 4: Desires and Overcoming

• Get people to listen by saying what they need to hear, you will need to capture their attention.

• This is a 4-step framework that will allow you to sell to your audience while they feel you are speaking to them directly.

• We broke down the framework into 2 weeks because we believe that this is the part that keeps your audience engaged.

• You will learn to speak into their desires, this will help your audience recognize they should listen to you. Once you have their attention, we show you how to share in their dreams, and how to offer them solutions they can invest their money into.

Week4

Week 5: Story is King!

Week5

• For the final week you’ll learn the secrets behind why people want to buy into your message.

• We have pulled these strategies directly from story structure and for the same reasons that anyone goes to the movies, they will be drawn into your message as well.

• Story is king, and instead of taking an advanced course on two semesters of Storytelling, we’ve compiled the “need to know,” and how to apply it to what you’re selling.

• We believe that you’re offering something that people need, something they want, because it’s going to help their lives be a little better either now or in the future.

• Where we come in, is we are going to teach you powerful ways to communicate yourself so that the story of your own humanity comes through in your brand.

What’s Included with this system:

(5) Live Weekly Live Group Trainings

This is where we teach you how to use the system and frameworks in 1-1.5 hours each week. Every Monday at 11:30am Pacific time Zachy/Levi will go on Zoom.

Social Tracking Spreadsheet

This sheet will help you track your social engagement and keep you accountable.

Writing Framework Document

This is the 4-step framework we use to write content, you will be able to use over and over again.

Private Facebook Group

This is for Grow + Magnetize members only, this is where you can ask questions, share your wins, and get support from Zachy/Levi. This is a closed private Facebook Group.

(5) Separate Weekly Live Calls to ask Questions

This will be where you get to ask questions and get clarity on what we taught the previous weeks. This will be a separate Zoom call on Wednesdays at 1:30pm Pacific time.

All Calls Will Be Available for Replay

You will have access to these calls and the materials on a platform. You will be able to download your materials and use them for yourself only.

What Others are Saying:

I took 28Lions’ “Influential Writing – Branding Secrets” course, and I am glad I did. As a content creator, I’ve written a lot. But still! This course taught me so much. My message and voice are now much more precise and focused. I highly recommend this course whether you have extensive writing experience or none. Thank you so much, Zachy, Nicole, and Levi!

—Lisa P.

Last month I attended your “Influential Writing—Branding Secrets Workshop”. What you did exceeded any expectations I may have had. Prior to the workshop, you provided us with a workbook with a couple of questions to reflect upon and excellent summaries of the archetypes. Writing a marketing post/ description has a completely different connotation for me now. Thank you!
 

—Piedad P.

I was in the beta group of “Influencial Writing—Branding Secrets Workshop”, and it was FABULOUS!!! I’ve taken many courses and am constantly in “learning” mode when it comes to business. This was something I’d never heard taught before and it was AMAZING.

—Lea J.

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Your Investment

Frequently Asked Questions

Do I need to post every day?

No. But this system would work best for someone that has been consistently on a social platform and has at least one offer.

I’m new in business, would this work for me?

It would work best for someone that is consistent, has ideas, and has at least one solid offer.

What if I don’t have a big audience?

I truly believe that this system would work for a small audience because we have sold to a tiny audience and have kept busy with our audience.

This isn’t a magic pill or template that does it for you!

This is for you if you are wanting to put the work into getting higher-quality content that will connect with your audience.

Either you get someone to write for you or you get better at writing.

Don’t keep putting off the skills to grow in your writing.

You know that marketing your business is a must and for you to do that, you need to be able to communicate through writing.

I hope to see you in our live course, we will hold your hand along the way.