The New Canva Brand Kit Template Boosts Your Marketing

Canva Brand Kit Template

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If you’re looking for a way to create high-quality designs quickly and easily, a Canva brand kit template might be the perfect solution for your business. With Canva brand templates, you can save time and effort by using pre-designed layouts that are customizable to fit your specific marketing needs. 

Not only that, but a Canva brand kit template can help maintain consistency in your marketing efforts by incorporating your brand kit elements, such as your logo, colors, and fonts, ensuring that all your marketing materials have a cohesive look and feel. 

Canva templates are also pre-designed by professional graphic designers, so you can be sure that your final product will look polished and professional, without having to hire a designer. The best part is that Canva templates are often available for free or at a low cost, making them a cost-effective solution for businesses of all sizes.

In this blog post, we’ll dive deeper into the: 

  • Benefits of using a Canva brand kit template
  • Explain what a brand kit is and how it’s different from a template
  • Show you how you can take your business’s design game to the next level
  • Control your brand using Canva Brand Hub
  • Why working alongside a branding agency like ours can give you the Canva brand control you’ll need in executing your marketing

What is a Canva brand kit template?

A Canva brand kit template is a pre-designed layout that incorporates a company’s brand kit assets, such as your logo, colors, and fonts. It’s a pre-made design that can be customized to fit your specific brand’s needs, allowing users to create branded marketing materials quickly and easily.

Canva Brand Kit Template

A Canva brand kit template can benefit your business in these 4 ways:

1. Saves time:

Canva brand templates can save your business time by providing pre-designed layouts that can be customized to fit your specific needs. This means you don’t have to start from scratch every time you create a new design, which can save you a lot of time and effort.

2. Consistency:

Brand templates can help your business maintain consistency in your branding efforts. By using a template that incorporates your brand kit elements, such as your logo, colors, and fonts, you can ensure that all your marketing materials have a consistent look and feel that reflects your brand identity.

brand recognition
67 %

Seventy-two percent said they expect the businesses they buy from to recognize them as individuals and know their interests. 

3. Professional-looking designs:

These templates are designed by professional graphic designers, so you can be sure that the final product will look polished and professional. This can help your business make a good impression with potential customers and clients.

4. Cost-effective:

Canva brand templates are often available for free or at a low cost, which can be a cost-effective way for your business to create high-quality designs without having to hire a professional graphic designer.

You might be asking yourself, “How do I add a brand kit to my Canva template?” With a Canva subscription, anyone in your team using these templates can have access to your brand kit so they can edit and execute these pre-designed layouts. However, only administrators and brand designers can make changes to your brand kit. Available to Canva Pro, Canva for Teams, and Canva for Education, the administrators and designers can set up new Brand Kits by uploading logos, adding color palettes, or uploading fonts.

What is a brand kit and how is that different from a Canva brand template?

Canva’s brand kit feature brings together all your brand core assets — centralizing everything in one place to manage and grow your brand consistently and scale your content. It includes various design elements such as logos, colors, fonts, and other visual elements that represent a brand’s identity used for a Canva brand kit template. 

You might be asking, “How do I Create a brand kit in Canva?” With Canva’s brand kit, administrators and designers can easily create, access, and use their brand assets in their designs, ensuring consistency and coherence in their branding efforts across all marketing materials. 

This feature is especially useful for businesses, organizations, and individuals who want to maintain a strong brand identity and establish a recognizable brand presence in their marketing campaigns.

Beyond these initial assets, you can additionally upload and store all your brand’s imagery, graphics, and illustrations that help you and your team stay on brand in one organized place—the Canva Brand Hub.

Canva Brand Kit
  • Create Brand Templates specific for your marketing efforts (like social media templates, business cards, slide decks, etc.)
  • You can create brand folders that come in dedicated folders where you can set up branding templates and controls for specific brand projects or teams.
  • Approval workflows so your creative team can review and provide feedback on the designs before they go into the world.
  • Import existing files from Word, Google Docs, Photoshop, and PDFs, which you can finally edit with ease. Those previously locked-up files had been freed and given new life.
  • Add instructions and guidelines for teams to understand how to use and how not to use all the brand assets

While there is some overlap between a Canva brand kit and brand guidelines, they are not exactly the same thing.

A Canva brand kit is a collection of visual elements that represent your brand, such as your logo, color palette, typography, and other design assets. It serves as a central location where you can store and access all your brand assets within the Canva platform.

Brand guidelines, on the other hand, are a more comprehensive document that outlines how your brand should be presented and communicated across all channels, both visually and verbally. It typically includes information on your brand’s values, tone of voice, messaging, and visual identity. Brand guidelines serve as a set of rules that ensure consistency in how your brand is represented and communicated to the world.

While a Canva brand kit can help ensure consistency in your visual branding efforts within the Canva platform, brand guidelines provide a more comprehensive framework that extends beyond visual elements and encompasses your brand’s entire identity and messaging.

Canva Brand Style Guide

Why partnering with a branding agency sets you apart for marketing success

If you want your templates to not just look attractive, but also stand apart to captivate your audience into converting customers, you’ll want to partner with a branding agency that can guide you into a strong brand strategy built on a messaging framework with visuals where you can express the personality of your company with authority and authenticity.

Branding agencies create brand guidelines. These are not the same as the style guides used in Canva. As stated above, brand style guides explain the usage of the visual identity, but they don’t cover the messaging, language, and strategy of your brand. 

Having a branding agency partner helps you create a plan to develop, position, and promote a brand to achieve specific business objectives. A well-executed brand strategy can set a business up for success in several ways:

    1. Build brand recognition: Consistent branding helps to establish a recognizable brand presence in the minds of consumers. When people see consistent branding across all marketing materials, they are more likely to remember the brand and distinguish it from competitors.

    2. Build trust and credibility: Consistent branding helps to build trust and credibility with consumers. It shows that the brand is reliable and has a clear message, which can lead to increased customer loyalty and retention.

    3. Improve brand recall: Consistent branding helps consumers to recall the brand more easily. This can lead to increased brand awareness, which can lead to more sales and growth for the business.

    4. Increase brand value: Consistent branding can increase the overall value of the brand. When a brand is consistent, it creates a strong and unified brand image, which can make the brand more attractive to investors and potential partners.

    5. Creates a clear identity: A strong brand strategy creates a clear and distinct identity for the business, which helps it stand out from the competition. This identity can be communicated through various touchpoints, including messaging, visual identity, and customer experience.

    6. Builds loyalty: A strong brand strategy builds trust and loyalty among customers by creating a consistent and positive experience that aligns with their values and needs. Customers are more likely to continue to do business with a company that they trust and feel a connection with.

    7. Increases brand awareness: A well-executed brand strategy can help increase brand awareness, which can lead to increased visibility and exposure in the marketplace. This can help the business attract new customers and retain existing ones.

    8. Helps with decision-making: A clear brand strategy provides a framework for decision-making, making it easier for businesses to align their actions with their overall goals and values. This can help with everything from product development to marketing campaigns.

The Takeaway

In conclusion, using a Canva brand kit template can have numerous benefits for your business’s branding and design efforts. It provides a consistent and professional look and feel for all of your visual assets, helps to maintain brand consistency, and saves time and effort in the design process.

It’s important to note that a brand kit is different from a template, as it includes all the essential elements of your brand identity such as your logo, colors, and typography, while a template is a pre-designed layout that can be customized with your own content.

By using Canva Brand Hub, you can have complete control over your brand assets, ensuring that they are being used consistently across all channels.

Working with a branding agency like ours can provide you with the expertise and guidance you need to take your branding efforts to the next level. Set up a discovery call so we can help you create a comprehensive brand kit that reflects your unique identity and values and provide ongoing support in executing your marketing strategies.

Overall, utilizing a Canva brand kit template and working with a branding agency can be a powerful combination for taking your business’s design game to the next level and achieving your branding and marketing goals.

Nicole Andrew

Nicole Andrew is a 20 year brand designer, Level-C certified brand strategist, educator, and co-owner of 28Lions, a branding & marketing consultancy agency.