If you’ve ever thought, “How do we make our offers and services stand out in this crowded market we’re in?” Your answer starts by asking, ‘What is market positioning?’
Positioning helps you not only look attractive, but it influences the way your target audience sees you ‘radically different’ in your market.
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How To Make Your Brand Words Powerful Table of Contents Brand words are more than just a collection of keywords or catchphrases; they are the essence of your brand’s personality, values, and voice. If you’ve felt stuck at how to bring about your brand words to life, you should look at them from a different
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Make Your Brand Marketing Strategy Successful With Brand Strategy Table of Contents In today’s consumer-led economy, brand marketing strategies are what business owners MUST HAVE to be reaching and engaging their target audience. But what fuels these strategies and ensures that they resonate with the right people at the right time? The answer… a well-defined
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What Is Market Competition? Your 2 Part How-To Rivalry Breakthrough Table of Contents If you know your audience, then what is market competition? It’s a question that then leads to deeper questions, Why should market competition matter to you as a business owner? And, How do you understand it enough to stand out in the
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How To Find Your Target Audience: Your Data’s Valuable Table of Contents Your journey of building a successful business begins with an audience. If you’re wanting to know how to find your target audience, you’ll need to accurately know who they are inside and out. Only then will your chances be HIGH at gaining potential leads and
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How To Write – Business Purpose Statement Speaking From Heart Table of Contents Business purpose aka. ‘brand purpose’ is often referred to as the ‘heart and soul’ of a business because it gives a brand a distinct and compelling reason to exist beyond just making a profit. Purpose-driven brands like Nike (see example at bottom),
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Transform Your Business With Your Unique Value Proposition Table of Contents Imagine discovering your unique value proposition (UVP), the elusive key to success that unlocks a treasure chest filled with all the ingredients you need to captivate your ideal clients, leaving them eager to work with you. In today’s hyper-competitive world, discovering and embracing your
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Top 7 Attractions Dream Clients Love From Your Brand Table of Contents Are you tired of playing second fiddle to your competitors while they bask in the limelight, attracting your dream clients with ease? You’ve probably wondered what their secret is. What do they know that you don’t? What does it take to finally break
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How To Stop Misdirecting Your Business—This Strategy Roadmap Drives Results Table of Contents Simply put, adhering to a brand strategy roadmap leads to intentional business growth. Unintentional misdirection occurs when a company’s actions or communications inadvertently lead stakeholders (CEOs, customers, employees, investors, or partners) to misunderstand or misinterpret the company’s intentions, purpose, goals, and/or values.
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The Mission Statement Importance To Guide Reliable Decisions Table of Contents The mission statement importance is valuable for businesses and organizations, as they help define the mission, values, and goals of their team. A mission statement communicates the purpose of a business to its employees, helping to provide focus and direction to everyone in the
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