An Accounting Firm Branding And Marketing Case Study
Abacus Business Solutions
Abacus Business Solutions is an accounting firm brand that provides commercial builders freedom of wealth with their profitability accounting method.


Abacus is changing the income instability and cash flow issues for commercial builders in the construction industry.
Abacus Business Solutions is an established accounting and consulting services firm that transforms commercial builders in making profits first in their businesses.
With a forward momentum, CEO, Kerry Postel, invested in her accounting firm branding for long-term growth steering Abacus into the right direction for transformational success.
Type of Service | Branding/Rebrand |
Industry Category | Accounting Firm |
Services Delivered | Brand Strategy, Brand Expression, Brand Presence, Brand Direction |






The Mission
Abacus is committed to bringing the highest level of honesty, integrity, education, and best interest at heart for their commercial builder clients to help them know, understand, and trust their numbers.


Previous Website
Abacus Became A Roaring Success

What We Did
This brand went through our “Brand Foundation” process; which is the most sought out process for brands that want to have a strong branding foundation. In turn, this foundation ensures future marketing efforts.




Client Testimonial
It was such an amazing experience and I highly recommend Nicole and Zachy.


Brand Strategy
- Brand Substance
- Target Audience
- Competitors
- Differentiation Strategy

Brand Expression
- Brand Personality
- Brand Voice
- Brand Story & Messaging
- Tagline/Hooks
- Brand Visual Identity

Brand Presence
- Website Development
- Website Strategy
- Website Design
- Social Media Elements
- Print & Promotional
- Event Swag

Directions & Guide
- Brand Guidelines
- Art Direction
All this goes along with a final Dropbox folder with all digital files and instructions on how to use your files. This gives you the ease of use and launch capabilities into all the different platforms.
Work With Us
You can find more information on our process on our website and social media platforms. If you have any questions, contact us!
We promise to answer and take care of you!