Effective Date: 3/1/2022
Last Updated: 3/23/2026

28Lions Inc. (“28Lions,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, submit a form, inquire about our services, purchase an offer, or otherwise interact with us online or offline.

This Privacy Policy applies to information collected through 28lions.com, related landing pages, forms, communications, and services, unless a separate notice applies to a specific service or platform.

1. Information We Collect

We may collect information you voluntarily provide to us, information collected automatically through your use of our website, and information we generate or compile as part of our service and review process.

A. Information You Provide Directly

We may collect information such as:

• Name
• Email address
• Phone number
• Business name
• Website URL
• Social media links
• Industry or service information
• Team size
• Business goals, challenges, strengths, and operational details
• Information you submit through inquiry forms, contact forms, review forms, questionnaires, applications, surveys, scheduling tools, emails, or direct messages
• Billing, payment, or transaction-related information, to the extent applicable through our payment processors

B. Information Collected Automatically

When you visit our website, we may automatically collect certain information, such as:

• IP address
• Browser type
• Device type
• Operating system
• Referral source
• Pages viewed
• Time spent on pages
• General website usage and interaction data
• Cookie and similar tracking information

C. Information We Review or Generate

As part of our services, assessments, and reviews, we may collect, compile, organize, or generate information based on:

• Your form submissions
• Your publicly available website content
• Publicly available social media pages
• Public business listings or profiles you direct us to review
• Internal notes, observations, scoring, research, recommendations, and findings we create as part of evaluating your business, brand, marketing, operations, or growth needs

2. How We Use Your Information

We may use your information to:

• Respond to inquiries and communicate with you
• Provide requested services, reviews, assessments, recommendations, and deliverables
• Evaluate whether our services are a fit for your needs
• Organize, manage, and fulfill our internal workflow
• Prepare reports, recommendations, proposals, pitches, action plans, and related service materials
• Send service-related communications, updates, and administrative notices
• Send marketing or promotional communications where permitted by law
• Improve our website, services, forms, systems, and internal processes
• Protect our business, enforce our terms, and prevent fraud or misuse
• Comply with legal obligations

3. Use of Internal Tools, Spreadsheets, and AI-Assisted Analysis

To operate our business and deliver certain services, we may use internal systems and third-party tools to organize and review submitted information.

This may include:

• cloud-based document and spreadsheet tools,
• customer management or intake systems,
• communication tools,
• scheduling tools,
• analytics tools, and
• AI-assisted tools, including large language model (“LLM”) tools, used to help us analyze submitted information, identify patterns, summarize findings, and prepare recommendations.

For example, information you submit through a form may be transferred into an internal worksheet or similar business system and then reviewed by us as part of a manual and/or AI-assisted analysis process.

We use these tools to support our internal operations and service delivery. We do not use AI tools as a substitute for human review or business judgment, and any resulting recommendations are reviewed and used within our business process.

4. Legal Bases for Processing

We may process personal information as needed to:

• respond to your requests,
• provide services or take steps at your request before providing services,
• operate our business,
• communicate with you,
• enforce our agreements, and
• comply with applicable legal obligations.

5. Cookies and Similar Technologies

We may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand user behavior, measure campaign performance, and enhance user experience.

You can usually control cookies through your browser settings. Disabling cookies may affect certain site features.

6. How We Share Information

We do not sell your personal information.

We may share information:

• with service providers and contractors who help us operate our business and website;
• with platforms and vendors we use for hosting, forms, scheduling, communications, analytics, document management, payment processing, and internal operations;
• when necessary to provide requested services or respond to your inquiry;
• when required by law, subpoena, court order, or other legal process;
• to protect our rights, safety, property, clients, or others; and
• as part of a business transfer, merger, acquisition, or reorganization, if applicable.

We may also share aggregated or de-identified information that does not reasonably identify you.

7. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• respond to inquiries,
• deliver services,
• maintain business records,
• resolve disputes,
• enforce agreements, and
• comply with legal, tax, accounting, or regulatory obligations.

If you submit information for a review, assessment, or inquiry and later cancel or complete services with us, we may retain associated records, submissions, notes, and research for up to 6 months after cancellation or completion of our services, unless a longer retention period is required or permitted by law.

Where a specific service, schedule, or offer states a retention period, that period may also apply to information collected in connection with that service.

8. Marketing Communications and Opt-Out

If you opt in to receive marketing emails or other promotional communications, we may send you updates, insights, offers, or related content.

You can unsubscribe from marketing emails at any time by:

• clicking the unsubscribe link, where available, or
• contacting us at info@28lions.com.

Even if you opt out of marketing communications, we may still send you service-related or administrative communications.

9. Third-Party Services and Links

Our website and services may rely on third-party platforms, software, plugins, and embedded content. We may also link to third-party websites.

We are not responsible for the privacy practices of third-party websites, platforms, or services that we do not control. We encourage you to review their privacy policies before submitting information to them.

10. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

Subject to applicable U.S. law, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of certain information we hold about you.

To make a privacy-related request, please contact us at info@28lions.com. We may need to verify your identity before responding.

12. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

13. U.S.-Based Services

28Lions is based in the United States and provides services intended for U.S.-based clients. By using our website or submitting information to us, you understand that your information will be collected, stored, and processed in the United States.

14. AI and Third-Party Processing Notice

As part of our workflow, we may use third-party service providers, including providers of cloud-based productivity tools and AI-assisted tools, including LLM-based tools, to help us organize, review, analyze, summarize, and prepare recommendations based on information you submit.

Where we use such tools, we do so as part of our internal operations and service delivery. Our use of those tools does not change our ownership of our internal work product or our responsibility for how we use submitted information within our business.

If you prefer not to submit certain sensitive or confidential information through website forms, please contact us before submitting.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of our website or services after changes are posted indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions or requests regarding this Privacy Policy, you may contact us at:

28Lions Inc.
Email: info@28lions.com
Mailing Address:
9350 Fontainebleau Blvd C202
Miami, Florida 33172