Structure Fuels Freedom.
You’ve built something powerful. Now it’s time to lead it with confidence.
28Lions helps service-based CEOs turn bold visions into structured, scalable systems—so your brand, team, and operations move in sync.
Keep reading below to learn more. ↓
We’re Powered with Purpose
Every vision is worth protecting. Every leader deserves clarity.
We believe purpose and structure belong together.
That’s why our work helps CEOs move from reactive leadership to intentional growth–anchored in values, guided by clarity, and executed with discipline.
We help them stay focused, move with clarity, and build the business they want to lead.
Structure shouldn’t be restrictive. Rather, it should be the foundation of freedom.
Our PhilosophY
We unite separated solutions
We saw a big problem.
Service-based businesses that want to show up better hire branding or marketing agencies to elevate their presence online or locally.
When that same business needs help aligning that marketing with how the company actually runs, they hire business consultants.
Depending on who is hired first, the second agency often reworks the internal strategies the first already completed. The result is a process that feels fragmented, confusing, and exhausting for the client.
Two firms. Two plans.
And a business that still doesn’t feel whole.
The truth is, when those worlds stay divided, growth stalls.
A brand that outpaces its infrastructure, or a business that runs without a message or finished identity, can’t scale sustainably.
At 28Lions, we saw that gap and built the bridge — the Dual Lens Growth System™.
Its purpose is simple: to bring your vision into focus so your business can scale with clarity and consistency.
Your Vision. Our Framework. One Aligned System.
Out from The Dual Lens Growth Framework™ came The Leadership Suite™ – our turnkey strategy solution uniting your business operations and brand strategy into one clear, executable framework for marketing and operating teams to follow.
Through guided facilitation, proprietary templates, and systemized implementation, we move your company from insight to action within 6 months through these phases below:
Before We Begin: Celebrate the Now
Every great strategy starts with perspective.
Before we dive into diagnostics and data, we pause to honor the ground you’ve already taken. “Celebrate the Now” is our first facilitation, a guided conversation that helps you see what’s working, recognize your progress, and re-center your team around what matters most.
This moment of clarity sets the tone for everything that follows, making sure every plan we create is built from strength, not stress.
Because at 28Lions, we don’t just start with what’s broken, we begin with what’s brilliantly working.
We assess your business through both lenses—brand and operations—to uncover the patterns, gaps, and opportunities that shape your next phase of growth.
Audit the business and the brand deeper for alignment and consistency.
Gather insights through pre-work questionnaires and team input.
Evaluate offers and systems for promise-to-delivery alignment.
Assess workflows to uncover friction and capacity gaps.
Synthesize findings into a clear strategy report.
We build a foundation that’s as clear on the inside as it is strong on the outside.
- Celebrate how far you’ve come.
See where your business truly stands: what’s working and/or holding you back.
Uncover the root causes behind growth gaps and missed momentum.
Reconnect your values and purpose to how you lead and operate.
Anchor your mission in long-term impact, not just profit.
Leave with grounded clarity and a renewed sense of direction.
We connect your vision and mission across both sides of the business—directing how it should run and how it should show up.
Clarify where your business is heading and why it matters.
Align vision, mission, and strategy so every decision moves with purpose.
Turn big-picture goals into a focused, actionable path forward.
Strengthen leadership unity and confidence across your team.
Walk away knowing exactly what you stand for and where you’re going.
We bridge what your clients experience with what your team executes, aligning each of your offers with their promise(s).
- Map each offer to connect client experience with operational delivery.
- Audit every offer for clarity, value, and fulfillment alignment.
- Use strategic questions to reveal gaps and refine positioning.
- Check team capacity to ensure sustainable delivery and accountability.
- Rebuild your suite so every offer scales smoothly and strengthens the brand.
We transform strategic clarity into systems that align how you plan, perform, and show up.
Translate long-term vision into quarterly goals and priorities.
Define KPIs connecting brand outcomes and operational performance.
Map milestones to track alignment and momentum in real time.
Design contingency plans to maintain stability through change.
Build accountability rhythms to sustain focus and progress.
We position you to stand apart by connecting what makes you different with how you deliver every day.
Reveal audience values to shape clear, confident messaging.
Identify competitive strengths rooted in structure and service.
Translate insights into distinction through authentic brand expression.
Turn bold ideas into actionable, strategic opportunities.
Define your Onlyness to create credible, lasting differentiation.
Use client feedback to reinforce trust and brand authority.
We humanize your audience so your brand and operations align around who you’re truly serving.
Define archetype and personality to guide consistent communication.
Shape tone and language for a cohesive brand identity.
Craft storylines that express purpose with clarity and confidence.
Develop taglines and hooks that strengthen brand memorability.
Create CTAs that inspire action and reinforce brand trust.
We operationalize your message so how you speak, sell, and serve stay powerfully aligned.
Build a messaging framework for clarity across all communication.
Define brand pillars that unify story, services, and strategy.
Strengthen client connection through message clarity and focus.
Transform feedback into proof points that build brand credibility.
Equip your team with consistent language and communication systems.
What will you get?
A clear, operationalized growth roadmap ready for you and your team(s) to implement for execution and activation.
Who We Work With
We partner with Owners who are leading established service businesses—ready to scale with structure, not speed.
Our clients are seasoned CEOs and entrepreneurs who’ve built something worth protecting—and are now ready to lead with a focused vision, not exhaustion.
We specialize in guiding two types of leaders through the next evolution of growth. See if you resonate with one or the other:
#1 The Vision-Driven CEO
(You’re creative, ambitious, and ready for clarity.)
You’ve built momentum through intuition and leadership, but your growth has outpaced your structure.
Your team is capable, your clients are loyal, but you’re still holding it all together.
You’re currently–
- Service-based business earning $1M+ annually
- Team of 8–15 (mix of full-time and contractors)
- Craving a cohesive strategy that connects vision, messaging, and team execution
- Seeking freedom through clarity, not more hustle
You’re looking for a unified framework that aligns your brand, operations, and leadership rhythm—so you can step back from the day-to-day and lead with confidence.
#2 The Legacy-Focused CEO
(You’re grounded, strategic, and ready for a business that lasts.)
You’re disciplined and ready to transition from hands-on managing operator to strategic visionary. This could also be periodically touching base with your team to make sure deliverables are met, clients are satisfied, and processes are running.
You’re driven by sustainability, not speed—and values infrastructure improvements as much as innovation.
You’re currently–
- Professional service business between $1M–$3M in revenue
- Established team (10–20 employees or hybrid model with contractors)
- Strategy lives in your head, and you want improvements operationalized
- Focused on succession, team accountability, and measurable growth
You’re looking for a long-view strategic system that makes sure your company runs smoothly—with or without you—anchored in values, metrics, and momentum.
Both can’t scale chaos—and your next level of growth requires structure that reflects your leadership.
Your Vision, Built To Last
When your strategy reflects your leadership, growth becomes intentional and sustainable.
“Before 28Lions, I was managing every moving part myself. Within weeks, we had a roadmap that aligned our marketing and operations—and I finally had space to lead again.”
— Accounting Firm Owner
“28Lions helped us design a structure that outlives me. My team makes decisions with clarity, and the business moves without my constant presence.”
— Marketing with AI Agency Partner
7 min audit - try us before you commit
How Aligned and Stable are Your Brand Vision, Team, and Operations?
Most leaders don’t need more strategy, they need alignment that’s executable.
The Structural Integrity Audit™ helps you pinpoint where your brand vision, team, and operations are out of sync and what to do next.
In just 15 minutes, you’ll see where clarity breaks down between how you talk about your business and how you run it.
This simple, free strategic self-audit reveals your biggest growth blockers and helps you lead with structure, not strain.
Whether your brand feels strong, but your team feels scattered, or your operations are efficient, but your message lacks personality — this audit will show you exactly where to realign for sustainable growth.
Again, it’s free. (Try before you commit with us.)